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"My Canada": 38 Canadian Mats Hooked by the Heritage Rug Hooking Guild of New Brunswick

By: Heritage Rug Hooking Guild of New Brunswick
Updated August 20, 2018

The Heritage Rug Hooking Guild of New Brunswick challenged their members to hook a 9" square depicting what Canada meant to them. Each mat was meant to have a red whipped edge. The rugs fell into four themes: Canadian icons, diversity, landscapes, and travel. Here is a showcase of the complete collection of entries, showing the full spectrum of what Canada is all about!

Souvenirs de nos hivers canadiens - Childhood memories of our Canadian winters

Souvenirs de nos hivers canadiens - Childhood memories of our Canadian winters

Souvenirs de nos hivers canadiens - Childhood memories of our Canadian winters, 9" x 9", wool on linen. Designed and hooked by Therese Arsenault-Leger, May 2017.

Winter has always my favourite Canadian season. I took advantage of this group project to outline a childhood memory of one of those special winter activities. I think it's wonderful that every little mat will be part of one big hooked rug. It reminds me of our great country, how each one of us does his or her little part to keep our country united. I am proud to be a Canadian.

The Sleeping Giant

The Sleeping Giant

The Sleeping Giant, 9" x 9", unknown material on linen. Designed and hooked by Elizabeth Bastin.

The Sleeping Giant, an iconic peninsula in Lake Superior, can be seen from Thunder Bay, Ontario. This geological formation resembles a reclining man. An Objibway legend tells of Nanabijou turning to stone when the location of a rich silver mine was disclosed to the white man. The peninsula is home to a provincial park of the same name and boasts steep rock cliffs rising sharply from Lake Superior. Visiting Thunder Bay, the Sleeping Giant is visible from many vantage points. One can’t help but feel inspired by its majesty. This image is a reminder of the drawing my 10-year-old granddaughter from Thunder Bay gave me in 2016 when she visited Fredericton.

One Tree, Four Seasons

One Tree, Four Seasons

One Tree, Four Seasons, 9" x 9", unknown material on linen. Designed by Angela Black and hooked by Sheila Black, 2017.

My One Tree, Four Seasons mat was my second completion, and I was looking for something easy. I chose and discarded a number of ideas before I settled on just one of the many attributes of Canada, our four seasons. I love camping in the forest in summer, apple picking in the autumn, snowshoeing on a wooded trail in the winter, and maple syrup in the spring. All of these activities involve trees. My inspiration came from Pinterest, and my daughter Angela came up with the design.

The Lone Tree

The Lone Tree

The Lone Tree, 9" x 9", Briggs & Little wool yarn on linen. Designed and hooked by Carol Bray, May 2017.

My Canada has vast wild areas, mainly rocks and trees, often near water. The black spruce grows naturally from north to south, except on the prairies and the western coastal area. These very old trees grow around homes in my area. Returning to Canada on a Polish liner after 15 months in the UK, I felt these trees lining the shore were the essence of a vast untamed land which was my home. In the south of England, no matter the weather, people always appeared on our hikes. The image of The Lone Tree reminded me of My Canada. The design was originally a batik with green background, some white and rust swathes of colour painted freely with wax.
 

From Sea to Sea

From Sea to Sea

From Sea to Sea, 9" x 9", 100% dyed wool and sea glass on linen. Designed and hooked by Sharon A. Collett, May 2017.

My love for the ocean inspired me to complete this project. The sounds of the ocean have a very relaxing mood for me, and looking for sea glass treasures is soothing and very exciting feeling when these treasures are found. The Pacific and Atlantic can give us many pleasures in our lives.

Baker Lake

Baker Lake

Baker Lake, 9" x 9", unknown material on linen. Designed and hooked by Gladys Connely.

One of my favourite Canadian eastern province scenes: the hills at the edge of our blue pristine lake, changing to their autumn colours, as seen from our cottage at Baker Lake, New Brunswick. The flag flies from the end of our dock, reminding us of our freedom and good fortune of belonging to such a beautiful and great country.

Now and Then

Now and Then

Now and Then, 9" x 9", yarn on linen. Designed and hooked by Linda Derrah.

This is a wonderful time for each of us to take stock of our lives and thoughts and be very proud of our fantastic CANADA. I feel that the theme of “My Canada 150” tells its own story. I am very passionate about Canada and proud that I am Canadian. It is a wonderful honour to celebrate 150 years. The British flag is where we all started from many years ago. Showing the “new” Canadian flag in the corner is where we are at now.

Beaver

Beaver

Beaver, 9" x 9", 100% dyed wool, felt, and metallic cord on linen. Adapted with permission from the Sobey's cartoon character and hooked by Norma Fage, June 2017.

The beaver, which is one of Canada’s symbols, reminded me of Canada’s hard-working population. We all know how hard beavers work. I borrowed the idea for this project, with permission, from the Sobey’s cartoon character used in their birthday celebration. This cartoon beaver symbolizes Canadians’ wonderful sense of humour and good nature. Who wouldn’t be proud to be Canadian?

Blomidon

Blomidon

Blomidon, 9" x 9", wool fabric, wool yarn/fleece, and sari ribbon on linen. Designed and hooked by Lynne Fudge, 2017.

I have spent many hours sitting on the porch of our cottage, just staring across the Minas Basin at this wonderful view of Blomidon. It changes constantly, depending on weather and season. The old spruce tree is prominent, surrounded in June with lovely lupins, and in July with spectacular wild roses.

After the Ice Storm

After the Ice Storm

After the Ice Storm, 9" x 9", wool and other fibres and embellishments on linen. Designed and hooked by Mary Grant, spring 2017.

The sparkle of sun coming through ice-encased branches is one of those fleeting, magical scenes that can be seen from coast to coast in Canada. There are just a very few moments in which the sun catches the frozen setting and sets the visible world on fire. Although looking fragile, the effects of an ice storm on wires, trees, and roadways can prove devastating in its power. Hooking this piece took me to Toronto taking pictures with my father; to Alberta as even the air turned to ice and here in NB. Canada – beautiful – magical – powerful.

From Sea to Sea

From Sea to Sea

From Sea to Sea, 9" x 9", unknown material on linen. Designed and hooked by Connie Haddad, 2017.

I was very excited to be part of the Canada 150 mat project through the HRHG. After a great deal of thought on what Canada means to me, I chose as my theme “from sea to sea.” As a young girl, I was able to travel across Canada with my parents on several occasions, both by train and plane, to visit my sister in British Columbia and my brother in Manitoba. My fondest memories by far were the trips by train, and I feel that my life was enriched by this wonderful opportunity. We would get on the train in Plaster Rock and travel by coach for 4 days and 3 nights from the east to the west coast. So many things come to mind when I think about those trips: changing trains at Windsor Station in Montreal, lunching in the dining car, seeing the many lakes of Ontario and the long expanse of wheat fields across the Prairies, the majestic Rocky Mountains as seen from the dome car, going through the spiral tunnel, just to name a few…and of course, the happiness of reconnecting with family. It made such an impression on me that I vowed I would take my children and husband across Canada, which we did in 1990. My wish for every Canadian is to be able to travel from coast to coast and to know how blessed they are to be living in such a beautiful country.

Fishing at the Elbow

Fishing at the Elbow

Fishing at the Elbow, 9" x 9", new wool and some dyed wool on linen. Designed by Sandra Palmer and hooked by Lorna Hughson, July 2017.

The Miramichi River is a famous salmon river. I have enjoyed many happy hours on the river and have met many people from different countries who have come to enjoy relaxing on our river. “A bad day on the river is still better than a good day at the office.”

Canada, Her Finest Hour

Canada, Her Finest Hour

Canada, Her Finest Hour, 9" x 9", wool on linen. Designed and hooked by Faith Hunter, September 2017.

This project is very dear to my heart and soul regarding our great nation of Canada. The leaf itself rings out a clarion voice to the nations around the world that this country is one of safety and peace to all who dwell within the borders from sea to sea. I chose all the colours of the Canada 150 symbol as it really depicts the vast tapestry of just how our nation has always been an icon of truth and justice and diversity. We are free to worship God as the founding Fathers of Confederation penned the words that the Dominion of Canada will stand as Sir Leonard Tilley wrote from the scriptures of Psalms 72:8. God keep our land. Glorious and free O Canada we stand on guard for thee!

Lest We Forget

Lest We Forget

Lest We Forget, 9" x 9", unknown material on linen. Designed and hooked by Mary Jones, 2017.

My mat is a very personal expression of “My Canada.” As a retired member of the Canadian Armed Forces, having served for 25 years, my profound respect for those who have served and are currently serving our country, both at home and abroad, is reflected in this small mat by the silhouetted figure honouring a fallen comrade. This memorial silhouette is one that makes me proud and sad every time I see it. It is one that pulls at the heart strings of us all, while at the same time reminding me (us) of why and who we serve. “Lest we forget.”

Canada 150 Tulip

Canada 150 Tulip

Canada 150 Tulip, 9" x 9", unknown material on linen. Designed and hooked by Gisele Leger-Drapeau.

I chose to participate in this project because I support the initiative of our hooking guild. I also loved the idea of each member making an individual piece that would become one unified work of art. It reminded me of our great and generous country that welcomes different cultures and has more than one official language. Together, we stand strong, by ourselves, we are little. It is such a privilege to be Canadian. HAPPY 150TH CANADA!

Canadian Icon

Canadian Icon

Canadian Icon, 9" x 9", unknown material on linen. Designed and hooked by Shirley Lewis.

I chose the iconic RCMP horse and rider symbol as it is a world-renowned symbol of Canada. I also chose this symbol to hook as my husband was a former peace officer with the RCMP, and my two children are current peace officers with the organization.

CBC is for me!

CBC is for me!

CBC is for me!, 9" x 9", hand-dyed wool as well as reclaimed wool on linen. Designed and hooked by Ellen MacIntosh, 2017.

CBC (Canadian Broadcasting Company) was chosen to represent My Canada. For our family, CBC is present every day of the week. As a country, CBC has, I believe, strengthened our national spirit by providing Canadians with both a local and national voice on current events, politics, literature, music, and sports. Whether it is Peter Gzowski to Paul Kennedy—from Vicki Gabereau to Terry O’Reilly; from Paddy Gregg to Costas Halavrezos to Norma Lee McLeod—CBC inspires us, informs us, makes us laugh and cry! From the Diamond Jubilee of Confederation in 1927 to the Olympic gold medal in men’s hockey in 2014! CBC IS Canada to me!

Maple Leaf Rug

Maple Leaf Rug

Maple Leaf Rug, 9" x 9", unknown material on linen. Designed and hooked by Mary Mason, 2017.

I have been fortunate enough in my life to live where I could see a Maple Leaf flag flying with water in the background. I grew up with being taught to respect the Canadian flag. My parents flew the Union Jack, then the Maple Leaf. I now have the Union Jack, which we flew when Princess Diana passed away. My husband, Clinton, and I have a 33-foot flag pole and Maple Leaf flag on our property between our house and the Saint John River. It flies from spring until November 11th, Remembrance Day, as we feel veterans should be honoured. I could not decide what to hook for our country’s 150th birthday. Looking out my window, I thought I would hook our flag plus some music notes. I enjoy singing “O Canada” with great pride. So, with thoughts of the past and present, I hooked my block to celebrate Canada’s 150th birthday.

Chickadee

Chickadee

Chickadee, 9" x 9", unknown material on linen. Designed and hooked by Doreen McClare, 2017.

In considering what I would hook for a contribution to the “My Canada” project, I thought of all the beautiful icons of Canada, such as trees, water, wildlife, and hockey. Then one morning, as I was looking out my kitchen window at the chickadees swooping to the bird feeders and back to the nearby trees, I decided, “There’s a Canadian icon in my backyard.” The chickadee is seen in every Canadian province, it was a runner-up in the “Name the Canadian Bird” contest, and it is the New Brunswick provincial bird, so it quickly became my choice to commemorate “Canada 150.”

Fishing Boat

Fishing Boat

Fishing Boat, 9" x 9", unknown material on linen. Designed and hooked by Louise McGrattan, May 2017.

I chose the fishing boat as my Canada 150 mat because it represents the fishing community and people that are a huge part of my life. I love the views, sounds, and smells that we get from life on the saltwater.

Dories

Dories

Dories, 9" x 9", recycled and hand-dyed wool on linen. Designed and hooked by Carolyn Munro, June 2017.

Dories are a part of our heritage. We are a coast-to-coast nation, and these simple little boats have been used for centuries along our coasts. Building these wooden boats has been a proud Maritime tradition.

I’se the By that Catches de Fish

I’se the By that Catches de Fish

I’se the By that Catches de Fish, 9" x 9", unknown material on linen. Designed and hooked by Audrey Norman, 2017.

I’se the By’ that Catches de Fish is my Canada project, symbolizing the fisheries from coast to coast in Canada. In particular, the East Coast of those fisherpeople, who wear the sou’wester hat. The water at each end and throughout our wonderful country gives many hard-working families a living. In the North, to the South, East, and West, fisherpeople do what they love to do to provide for us to “take ‘em home to Liz’er.”

Northern Lights

Northern Lights

Northern Lights, 9" x 9", 100% hand-dyed wool on linen. Designed and hooked by Doris Norman, June 2017.

My Canada is represented in the Northern Lights. They flow and move freely over a large area of the land as our people move freely from coast to coast to coast. The Lights are multicoloured, as we are. Every skin colour is represented in our population, all are welcome to our shores. Sometimes the colours of the Lights and of the people are bold and bright, sometimes muted and soft. I have seen the Northern Lights in Newfoundland and in other parts of Canada. I would love to see the Lights in “Our True North, Strong and Free.”

PEI Landscape

PEI Landscape

PEI Landscape, 9" x 9", 100% dyed wool on linen. Designed and hooked by Sandra Palmer.

This mat depicts the red shore of PEI, with the dunes in the background and, of course, the provincial icon, Anne of Green Gables waving in the foreground. It is a familiar and beautiful destination for all members of our family at least once in the summer, preferably when the lupins are blooming.

Winter Scene

Winter Scene

Winter Scene, 9" x 9", 100% dyed wool on linen. Designed and hooked by Sandra Palmer.

This mat depicts two young people playing our national sport of hockey, in this case, “shinny” hockey, where it all begins. There is no pretence of fancy arenas or hockey gear, not even helmets are worn. If we live in Canada, we must embrace winter, and young people know how to do it!

The Chickadee

The Chickadee

The Chickadee, 9" x 9", 100% dyed wool on linen. Designed and hooked by Ellen Phillips, May 2017.

My Canada is represented by the chickadee. Like me, the chickadee is a year-round resident of this great land of ours. This little bird can be found from the Atlantic Ocean to the Pacific Ocean, bringing joy to the hearts of people from every race, colour, and creed. On a cold snowy winter day, I love to hear “chick-a-dee-dee-dee” and to look out my window and see a number of my faithful friends at my bird feeder.

Polar Bears

Polar Bears

Polar Bears, 9" x 9", unknown material on linen. Designed and hooked by Ann Price.

With so much discussion on the environment and protecting the habitat, it seemed a good subject. The polar bears are moving further south, and we need to think of working on climate change.

Canoe Mat

Canoe Mat

Canoe Mat, 9" x 9", hand-dyed and recycled wool on linen. Designed and hooked by Diana Rayworth, 2017.

This is “Canoe Mat” number 2 for me. The first, a memento of the many times my husband and I have enjoyed being on the water, paddling our beautiful streams and rivers. I decided to hook this mat for our 150th Canada project, as it symbolizes the offerings of Mother Nature in our vast country—whether a pristine lake or a walk in the woods. What a privilege to enjoy our waterways for pleasure and relaxation—the same used by our pioneers 150 years ago as a prime means of transportation.

Mosaic

Mosaic

Mosaic, 9" x 9", unknown material on linen. Designed and hooked by Cheryl Robertson.

The moment I heard of the “My Canada” project, I immediately thought “mosaic.” To me, Canada is composed of a variety of cultures, religions, and ethnicities. In this country, we encourage all citizens to honour and celebrate their diverse backgrounds and heritages, while still proudly embracing their Canadian identity. With the increase in immigration due to world turmoil, and in my personal experience with a Syrian family who moved to Fredericton a year and a half ago, we are now more than ever a nation of diversity and multiculturalism: a beautiful mosaic. This is one of the main reasons why I am so proud to be a Canadian.

Hudson Bay Point Blanket

Hudson Bay Point Blanket

Hudson Bay Point Blanket, 9" x 9", 100% dyed wool on linen. Designed and hooked by Helen Rufelds, 2017.

Our first Hudson Bay point blanket was a wedding gift from an aunt and uncle 61 years ago. Our second one was a crib-sized blanket, a gift for our baby boy. Both of these blankets were white with black, yellow, red, and green stripes, and they are still in use. In the early 1970s, we bought a log cabin in Quebec, and our first purchases for it were two Hudson Bay blankets, both red with black stripes. They were on sale at Ogilvy’s Department Store in Ottawa. Since then, we have acquired several blankets, mostly red, at antique sales and shops, as well as from family members. If we see one, we don’t seem to be able to resist it! They are all in use at our cabin on the beds or thrown over chairs. We love them!

Our Canada

Our Canada

Our Canada, 9" x 9", 100% dyed wool on linen. Designed and hooked by Wilma Shephard, May 2017.

I hooked this so I would have a remembrance of something I created that was for Canada’s 150th birthday. I chose the design of a maple leaf with the words “Our Canada.” The maple leaf symbolizes Canada’s people. According to many historians, the maple leaf was a Canadian symbol as early as the 1700s. Today it is in our flag. The maple leaf symbolizes unity, tolerance, and peace. People are recognized as being Canadian when they display the maple leaf, regardless of where they travel. The Canadian military have displayed the maple leaf on their uniforms. These are some of the reasons the maple leaf makes me thing of Canada. To me, it symbolizes “Our Canada,” and I am very proud to be called Canadian.

Double Double

Double Double

Double Double, 9" x 9", 100% dyed wool on linen. Designed and hooked by Caroline Simpson, spring 2017.

As a former hockey/soccer parent, Tim Horton’s was my go-to spot for coffee to keep warm at the rink and on the sidelines of the turf. Plus, my daughter had her first part-time job there. So, when it came time to think of what “My Canada” looked like, Tim’s (and the familiar order “Double Double”) came to mind immediately. I chose the multicoloured background to represent the diversity that Canada strives for.

Pond Hockey

Pond Hockey

Pond Hockey, 9" x 9", 100% dyed wool and metallic-fused wool (product by Ania Knapp) on linen. Designed and hooked by Caroline Simpson, spring 2017.

Hockey is our national sport, and it doesn’t get more Canadian than a game of pond hockey on whatever frozen surface you can find. What could be better? Fresh air, great scenery, and plenty of exercise.

Hockey

Hockey

Hockey, 9" x 9", fabric and Briggs and Little yarn on rug warp. Adapted with permission from a design for Hockey Canada and hooked by Cathy Smith, April 2017.

My Canada is represented in one of Canada’s national sports–hockey. The design is the logo for Hockey Canada and is hooked with their permission. The design includes the maple leaf, which to me, depicts a sense of national pride and a commitment to working hard with a strong sense of team spirit. To me, these elements were and continue to be strong and essential building blocks for Canada. Watching hockey is very nostalgic for me as it reminds me of seeing my two sons grow up playing hockey, and now my two grandsons. The hockey tradition has been passed down by their father/grandfather, who continues to play at the “gentleman” level.

Maple Leaf, Coast to Coast

Maple Leaf, Coast to Coast

Maple Leaf, Coast to Coast, 9" x 9", Briggs and Little yarn on linen. Designed by Sharon A. Collett and hooked by Sandra Stewart, spring 2017.

The maple leaf is a Canadian symbol known around the world. In 1700, it was used by the Jean Baptiste Society, found in the Quebec flag, and later used by the Northwest Mounted Police. The changes in the colours each season represent, to me, the changes occurring in Canada today, tomorrow, and forever.

1951 Mercury

1951 Mercury

1951 Mercury, 9" x 9", unknown material on linen. Designed and hooked by Carol Williams.

I have had a love for automobiles for as long as I can remember. There was a shaded spot at our back yard where the grass did not grow. As a child, I would spend hours there making roads for my toy cars. About 15 years ago, I did a lot of bicycling, and we were looking for an antique auto when we came upon this 1951 truck. I could cycle ahead to car shows, and my husband could come along and pick me up. The unique feature of the truck was that it was original and only made in Canada.

RCMP Horse & Mountie

RCMP Horse & Mountie

RCMP Horse & Mountie, 9" x 9", 100% wool and yarn on linen. Designed and hooked by Barb Goodine, August 2017.

I hooked the RCMP horse and rider as I have always had a great interest in the RCMP. Growing up with horses, the RCMP Musical Ride is always beautiful to watch. The RCMP is a great symbol of being Canadian.

Hudson Bay Co. Stripes

Hudson Bay Co. Stripes

Hudson Bay Co. Stripes, 9" x 9", wool strips on linen. Designed and hooked by Madeleine Scott, August 2017.

It was difficult to decide what to hook for our My Canada 150 project. I have always loved the Bay. It has been around since 1670. The blankets were originally made to wear as a coat. There were stripes on the side to indicate the size. Many people, including me, thought the stripes indicated how many animal pelts were traded for a blanket. There were different colours which appealed to different regions of this great land. I thought the stripes would be easy to hook as “how hard can it be to hook a straight line?"

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We may collect or obtain User Information about you: directly from you (e.g., where you contact us); in the course of our relationship with you (e.g., if you make a purchase); when you make your Personal Information public (e.g., if you make a public post about us on social media); when you download, install, or use any of our Services; when you visit our Services; when you register to use any part of the Services; or when you interact with any third party content or advertising on the Services. We may also receive User Information about you from third parties (e.g., social network sites). We may also create User Information about you, such as records of your interactions with us. Prime Publishing is not responsible for Personal Information you volunteer about yourself in public areas of the Services. This Policy does not cover the practices of third parties who may provide information about you to Prime Publishing.

Collection of User Information: We may collect User Information about you from the following sources:

  • Data you provide: We may obtain your Personal Information when you provide it to us across our Services (e.g., where you sign up for emails, newsletters or SMS messages; register for site membership or create a profile or account on any part of the Services; enter a sweepstakes, contest, competition or prize draw; participate in surveys and quizzes; perform search queries through the Services; contact us via email, telephone or by any other means; make a purchase; etc.).
  • Relationship data: We may collect or obtain your Personal Information in the ordinary course of our relationship with you (e.g., if you purchase a service from us).
  • Data you make public: We may collect or obtain your Personal Information that you clearly choose to make public, including via social media (e.g., we may collect information from your social media profile(s) if you make a public post about us) or through our chats, forums or communities on the Services.
  • Service data: We may collect or obtain your Personal Information when you visit, download, use or register to use any part of our Service.
  • Content and advertising information: If you choose to interact with any third party content or advertising on the Services or Channels, we may receive User Information about you from the relevant third party.
  • Third party information: We may collect or obtain your Personal Information from third parties who provide it to us. This may include offline channels such as through telephone or direct mail efforts; from customers, vendors, suppliers, third parties, commercially available or publicly-available sources (e.g., data brokers, data aggregators, public databases, etc.); third party affiliate network operators; referral sources; and social network sites or services (e.g., Facebook, Twitter, LinkedIn, etc.). If you use a third party connection or log-in (e.g., Facebook Connect, Twitter, or Google+) to access the Services, create a membership or profile on any part of the Services, access our content or forward our content to another person, platform or service, we may also receive your username or email address for those third party services or other information available about you or collected from you on those services.

Please note that Prime Publishing is not responsible for the information you volunteer about yourself in the discussions in certain public areas of the Services, such as comments, blogs, wikis, private messages, message boards or other publicly accessible interaction, or information that you choose to make public in your member profile or other areas of the Services that allow users to upload or post content. We discourage users from posting such Personal Information in this fashion. You can change your publicly available information at any time via your profile page. To request removal of your Personal Information from these areas, please see Section 17 in this Privacy Policy for further details. In some cases, we may not be able to remove your Personal Information, in which case we will let you know we are unable to do so and why.

This Privacy Policy does not cover the practices of third parties, including those that may disclose information to Prime Publishing.

Creation of User Information. We may also create User Information about you, such as records of your interactions with us and details of your purchase history, for internal administrative purposes and analysis. We may also use User Information you have provided to us with data obtained from third parties to enhance our records or enhance our ability to provide products and services, such as appending additional information to your profile.

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5. Purposes for Which We May Process Your Information

Summary — Purposes for Which We May Process Your Information

We may Process User Information for the following purposes: providing the Services to you; communicating with you; providing advertising to you on the Services and Channels; analyzing engagement with our audience; observing user engagement and purchase activity across the Service and Channels; offering lead generation services; marketing our services and offerings to current and prospective customers; managing our IT systems; financial management; conducting surveys and quizzes; ensuring the security of our systems; conducting investigations where necessary; compliance with applicable law; and improving our Services.

The purposes for which we may Process User Information, subject to applicable law, include:

  • Provision of the Services to You: providing the Services to you from Prime Publishing or its partners including (i) offering of contests, as well as chat areas, forums and communities, (ii) management of your account, and (iii) customer support and relationship management.
  • Offering and Improving the Services: operating and managing the Services for you; providing personalized content to you; communicating and interacting with you via the Services; identifying issues with the Services and planning improvements to or creating new Services; and notifying you of changes to any of our Services.
  • Identification: using information from third parties to verify information about you in order to provide the Services (e.g. verify your mailing address to send you requested products or services.
  • Surveys and Quizzes: engaging with you for the purposes of obtaining your views on our Services, as well as learning more about your interests, including your interest in third parties and their offerings.
  • Research: analyzing, benchmarking and conducting research based on User Information and your interactions with the Services.
  • Communications: communicating with you via any means (including via email, telephone, text message, social media, post or in person) regarding content and other information in which you may be interested, subject to ensuring that such communications are provided to you in compliance with applicable law; maintaining and updating your contact information where appropriate; and obtaining your prior, opt-in consent where required. We may provide direct marketing to you as set out in Section 6 below.
  • Advertising: providing advertising based on your interests and interactions with the Services and Channels, including using User Information to serve you advertisements on the Services and Channels, as well as licensing segments of User Information to third parties. For further information, please see Section 7 below.
  • Audience Engagement: identification and development of audience engagement, advertising and promotional strategies on various platforms and channels, both within the Service and on Channels.
  • User Engagement and Purchases: tracking purchase traffic and activity across the Service and on Channels, including review of your browsing history (if available); provision of analytics and measurement of cost of traffic against money being made.
  • Commerce Offerings: using cookies to track your browsing history and the amount of money spent at a particular third party merchant's site to offer coupons and other offers that are relevant to your shopping experience.
  • Lead Generation: producing customer leads that are shared with third party advertisers through marketing campaigns, including but not limited to email marketing and site placements.
  • Marketing to Customers: We may market to current and prospective customers and their employees who have indicated an interest in doing business with, or have previously conducted business with, Prime Publishing in order to further generate and promote our business. Such efforts include sending marketing emails or conducting phone calls to drive the purchase of advertising, marketing our lead generation, job boards, and other business services offered by Prime Publishing.
  • IT Administration: administration of Prime Publishing's information technology systems; network and device administration; network and device security; implementing data security and information systems policies; compliance audits in relation to internal policies; identification and mitigation of fraudulent activity; and compliance with legal requirements.
  • Security: electronic security measures (including monitoring of login records and access details) to help mitigate the risk of and provide the ability to identify and rectify a security incident.
  • Financial Management: general business and financial management purposes, including: economic, financial and administrative management; planning and reporting; personnel development; sales; accounting; finance; corporate audit; and compliance with legal requirements
  • Investigations: detecting, investigating and preventing breaches of policy, and criminal offences, in accordance with applicable law.
  • Legal Proceedings: establishing, exercising and defending legal rights.
  • Legal Compliance: Subject to applicable law, we reserve the right to release information concerning any user of Services when we have grounds to believe that the user is in violation of our Terms of Use or other published guidelines or has engaged in (or we have grounds to believe is engaging in) any illegal activity, and to release information in response to court and governmental orders, other requests from government entities, civil subpoenas, discovery requests and otherwise as required by law or regulatory obligations. We also may release information about users when we believe in good faith that such release is in the interest of protecting the rights, property, safety or security of Prime Publishing, any of our users or the public, or to respond to an emergency.
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6. Direct Marketing

Summary — Direct Marketing

We may Process your User Information to contact you with information regarding services that may be of interest to you. You may unsubscribe for free at any time.

We may Process your User Information to contact you via email, telephone, direct mail, or other methods of communication to provide you with information regarding the Services that may be of interest to you. We may send information to you regarding the Services, upcoming promotions and other information that may be of interest to you, using the contact details that you have provided to us and always in compliance with applicable law.

You may unsubscribe from our newsletter lists at any time by following the unsubscribe instructions included in every email we send. We will not send you any emails from a list you have selected to be unsubscribed from, but we may continue to contact you to the extent necessary for the purposes of any other Services you have requested or for additional emails you have signed up for.

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7. Cookies, Similar Technologies and Online Behavioral Advertising

Summary — Cookies, Similar Technologies and Online Behavioral Advertising

We may Process your User Information by placing or reading Cookies and similar technologies on the Services and Channels. For more information, please see our Cookie Policy. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to Other Information about you, including your User Information for the purposes of learning more about you so we can provide you with relevant content and advertising. We and our partners also use these technologies to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement to our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. We use Online Data as well as other User Information to send you online behavioral ads. Online Data is aggregated with the Other Information and data we collect and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests.

Prime Publishing and its partners may use cookies and other tracking technologies to analyze trends, administer Services, track users' movements around the Services and on third party sites, devices and applications, and to gather demographic information about our user base. You can control the use of cookies at the individual browser level, but if you choose to disable cookies, it may limit your use of certain features or functions on the Services. To manage Flash cookies, please click here. Please see our Cookie Policy for more information, including a more in-depth explanation of what cookies are, the different types of cookies used on the Services, and how to change or delete them.

We may use third party ad networks or ad serving companies to serve advertisements on our websites. We pass information about you to these companies so that they can deliver targeted advertisements that they believe will be of interest to you. The information passed to these companies may include, but is not limited to, your IP address, e-mail address, name, mailing address, telephone number, date of birth, gender, and any other information you provide to us. Web pages that are served by these companies will state that they are "powered by" or "ads by" the applicable company and will contain a link to that company's privacy policy.

  • Third party vendors, including Google, use cookies to serve ads based on a user's prior visits to your website or other websites.
  • Google's use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet.
  • Users may opt out of personalized advertising by visiting Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting www.aboutads.info. See below for Canada and EU options.
How You Can Control Third Party Advertising Cookies

You can use Ads Settings to manage the Google ads you see and opt out of interest-based ads. Even if you opt out of interest-based ads, you may still see ads based on factors such as your general location derived from your IP address, your browser type and recent, previous searches related to your current search.

In the USA you can opt out of a third-party vendor's use of cookies for personalized advertising at www.aboutads.info, in Canada at http://youradchoices.ca/choices, or the EU-based Your Online Choices. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

Tracking technologies on the Services may be deployed by Prime Publishing and/or by our service providers or partners. Certain tracking technologies enable us to assign a unique identifier to you, and relate information about your use of the Services to other information about you, including your User Information. We may match information collected from you through different means or at different times and use such information along with offline and online information obtained from other sources (including from third parties), including, but not limited to, demographic information and updated contact information, for the purposes of learning more about you so we can provide you with relevant content and advertising.

When you receive email messages or newsletters from us, we may use web beacons, customized links, clear GIFs or similar technologies to determine whether the email has been opened and which links you click in order to provide you with more focused email communications or other information, and/or to aggregate that information with other data we collect to use for some or all of the purposes outlined in this Privacy Policy.

We and our partners (including but not limited to e-commerce partners, affiliates, and analytics providers) also may use technologies such as pixel tags, e-tags, IP addresses, Local Shared Objects, Local Storage, Flash cookies and HTML5 to analyze trends; administer the Services; collect and store information such as user settings, anonymous browser identifiers and video viewing history; supplement our server logs and other methods of traffic and response measurement; track users' location and movements around the Services; gather demographic information about our user base; and to improve our understanding of traffic on the Services, visitor behavior, and responses to promotional campaigns. We may receive reports based on the use of these technologies by these third party companies on an individual and aggregated basis. For example, we may connect information about your IP address to known corporate or User Information and use the associated information related to aggregate content preferences to assist in our efforts to market services to you or the originating corporation(s). Various browsers may offer their own management tools for removing Local Storage. To manage Flash Local Shared Objects please click here.

We may use mobile analytics software to collect data and to better understand the functionality of our mobile software, devices and applications on your phone and other devices. This software may record information such as how often you use the application, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We may link this information to User Information.

Prime Publishing and/or certain third parties may collect information about you for online behavioral advertising ("OBA") purposes in order for you to receive relevant interest-based advertising on the Services and on other websites, platforms and media channels. OBA is also referred to as interest-based advertising.

Prime Publishing displays ads on both the Services and on the Channels. We may use Online Data as well as other User Information to send you OBA. For example, if you read an article about a particular subject on the Services, we may use cookies from a vendor to later serve you an advertisement for a particular product or service related to the viewed article. These third party vendors may connect information about pages you visit on the Services with information about pages you visit on other Channels and show you advertising based on this combined information. These advertisements may appear when you are visiting a different section of the Services or on another Channel. Likewise, third party vendors may serve you advertisements when you visit the Services based on your interaction with the Services and other Channels.

The specific providers we use for OBA are subject to change. Prime Publishing allows firms including Google, LiveRamp, Datonics, and Magnetic to monitor Company web sites and newsletters for the purpose of reporting website traffic, statistics, advertisements, "click-throughs" and/or other activities. These firms may use cookies, web beacons and other monitoring technologies to compile anonymous statistics about Company users. Users may go to each firm's site/URL for information on what is being tracked. Users may go to each firm's site for information on how to opt-in or opt-out of use of their information and may go to http://www.networkadvertising.org/managing/opt_out.asp to opt-out of most third-party tracking.

For a list of some of the applicable providers click here. For information about how to opt out of tracking methods for these entities and others, click here. For more details about OBA and opting out, see Section 15 below.

Online Data is aggregated with the Other Information and data we collect as described in this Privacy Policy and/or similar data collected by partners to create groups of users and certain general-interest categories or segments that we have inferred based on (a) demographic or interest data and GeoIP Data, (b) the pages you view and links you click when viewing an email or using the Services and those of our partners, and/or (c) the search terms you enter when using certain search services. We use this information to get a more accurate picture of audience interests in order to serve ads we believe are more relevant to your interests. We store page views, clicks and search terms used for ad personalization targeting separately from your Personal Information.

EU Residents Important Notice

By using our website you consent to us sharing a hashed, non-human readable version of your email with our partners who will drop a cookie on your browser and match your email with its marketing file to create a link between your browser and our partner's record of you; this link shall be shared by our partner globally for the purpose of improving the relevance of online advertising and content by third parties that are unaffiliated with our website. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre.

We partner with third parties that collect information across various channels, including offline and online, for purposes of delivering more relevant advertising and content to you. Our partner may place or recognize a cookie on your computer or device and we may share personal information with them if you have submitted such information to us, such as your email address. Our partners may link the personal information we share with them to the cookie stored on your browser or device, and they may collect information such as your IP address, browser or operating system type and version, and demographic or inferred-interest information. Our partners use this information to recognize you across different channels and platforms over time for advertising, analytics, attribution, and reporting purposes. For example, our partners may deliver and/or enable downstream delivery of an ad to you in your web browser based on a purchase you made in a physical retail store, or they may send a personalized marketing email to you based on the fact that you visited a particular website. To learn more about interest-based advertising in general and to opt-out, please visit https://www.youronlinechoices.com. Please click here to opt out of your data being used for these purposes. This link will direct you to our partner's opt-out centre. You can also refuse cookies via the settings of your browser as follow:

For Internet Explorer, click here

For Mozilla Firefox, click here

For Google Chrome, click here

For Safari, click here

To know more about Acxiom/Liveramp advertising cookies and opting out:

US: https://liveramp.com/opt_out/

UK: http://liveramp.uk/cookies-101/

FR: http://www.acxiom.fr/a-propos-d-acxiom/information-sur-le-depot-de-cookie/

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8. What is the Lawful Basis for Processing Personal Information

Summary — Lawful Basis for Processing User Information

We may Process your User Information where: you have given your consent; the Processing is necessary for a contract between you and us; the Processing is required by applicable law; the Processing is necessary to protect the vital interests of any individual; or where we have a valid legitimate interest in the Processing.

In Processing your User Information in connection with the purposes set out in this Policy, we may rely on one or more of the following legal bases, depending on the circumstances:

  • Consent: We may Process your User Information where we have obtained your prior, express consent to the Processing (this legal basis is only used in relation to Processing that is entirely voluntary — it is not used for Processing that is necessary or obligatory in any way);
  • Contractual necessity: We may Process your User Information where the Processing is necessary in connection with any contract that you may enter into with us;
  • Compliance with applicable law: We may Process your User Information where the Processing is required by applicable law;
  • Vital interests: We may Process your User Information where the Processing is necessary to protect the vital interests of any individual; or
  • Legitimate interests: We may Process your User Information where we have a legitimate interest in carrying out the Processing for the purpose of managing, operating or promoting our business, and that legitimate interest is not overridden by your interests, fundamental rights, or freedoms.
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9. What Information We Disclose to Third Parties

Summary — Disclosure of User Information to Third Parties

We may disclose your User Information to: legal and regulatory authorities; our external advisors; parties who Process User Information on our behalf ("Processors"); any party as necessary in connection with legal proceedings; any party as necessary for investigating, detecting or preventing criminal offences; any purchaser of our business; and any third party providers of advertising, plugins or content used on the Services.

We may disclose your User Information to other entities within the Company group, for legitimate business purposes (including operating the Services, and providing services to you), in accordance with applicable law. In addition, we may disclose your User Information to:

  • legal and regulatory authorities, upon request, or for the purposes of reporting any actual or suspected breach of applicable law or regulation;
  • outside professional advisors (such as accountants, auditors, or lawyers), subject to binding contractual obligations of confidentiality;
  • third party Processors (such as analytic providers; data centers; etc.), located anywhere in the world, subject to the requirements noted below in this Section 9;
  • any relevant party, law enforcement agency or court, to the extent necessary for the establishment, exercise or defense of legal rights;
  • any relevant party for the purposes of prevention, investigation, detection or prosecution of criminal offences or the execution of criminal penalties, including safeguarding against and the prevention of threats to public security;
  • any relevant third party acquirer(s), in the event that we sell or transfer all or any relevant portion of our business or assets (including in the event of a reorganization, dissolution or liquidation);
  • any relevant third party provider, where our Services use third party advertising, plugins or content. If you choose to interact with any such advertising, plugins or content, information about your activities on the Services and Channels to provide you targeted advertising based upon your interests may be shared with the relevant third party provider. If you click or tap on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria;
  • any sponsors of contests, competitions, sweepstakes and prize draws, or content offerings, the registration data for such events is to be used by us as part of User Information, and may be shared with the sponsor and others, subject to this Policy and the sponsor's privacy policy. We may also share your information with third party vendors involved in the administration of such events. For contests, competitions, sweepstakes and prize draws, please read the official rules or terms and conditions carefully before you submit your information; and
  • to third parties whose practices are not covered by this Privacy Policy (e.g., third party providers of goods and services, marketing and advertising companies and agencies, content publishers and retailers). Under applicable law, we may share Other Information with other parties who already possess your Personal Information in order to enhance their records about you or enhance their ability to provide products and services.

For some of our Services, we may make some information, such as the name of our users, their mailing address, phone number, email address—and in certain circumstances their employer's name, company size and other industry data—available on a rental or other basis (e.g., sale) to third party providers of goods and services, for example, when such information is provided in connection with certain content available on our websites. Depending on where you reside, when you register for certain Services, we may share the Personal Information you provide with certain advertisers and sponsors.

Some of the Services may include websites that Prime Publishing operates on behalf of third parties ("Licensors"). Where applicable, we may share some or all of your Personal Information with the Licensor; however this privacy policy does not cover the user of your Personal Information by a Licensor. The privacy practices of Prime Publishing's Licensors may differ from this policy and we encourage you to contact those third parties directly if you have questions regarding their use of your Personal Information. When you use a co-branded service (a service operated with a partner of Prime Publishing), or register or otherwise provide information on a co-branded site, where applicable, we may pass the collected information back to that partner, which may include third party service providers whose services are embedded into and/or appear within the Services.

With respect to surveys and quizzes, in the event that responses are publicly disclosed, users will be notified at the time they take the survey or quiz. Otherwise we will disclose only aggregate information regarding its users' responses in surveys or quizzes to other participants in the survey. Where surveys or quizzes allow users to submit written comments, and where Prime Publishing advises users of the possibility of such disclosure at the time they take the survey or quiz, Prime Publishing reserves the right to disclose any information provided by users, provided that no User Information identifying a specific user is disclosed.

Prime Publishing and some of our advertisers may use third party advertising service companies to serve advertisements, for OBA or otherwise, and perform related services when you interact with the Services. Often, these third party advertising companies employ cookies and other technologies to measure the effectiveness of website, app and email advertisements and to create a record of interaction with our content that they use in conjunction with their advertising which appears on other sites or applications, or for reporting website traffic, app use, statistics, advertisement data and/or other activities on the Services. We also engage third party providers to assist with the segmentation of this data.

We may also sell or transfer Online Data to certain third parties such as advertisers who will use this data to serve ads that they believe are relevant to your interests, and who agree to maintain the confidentiality of this information. Some of these third parties may combine the Online Data with their own data about you to form a more detailed picture.

We may engage third party providers to assist with the collection, storage and segmentation of Online Data and the providers are required to maintain the confidentiality of this information. These third party providers may collect User Information from our Services for their own purposes, including but not limited to monitoring fraud around the web.

We may also engage third parties for the purpose of recognizing our users and delivering interest-based content and advertisements to them. We may share your User Information with our partners such as your name, postal address, email, or other identifier. Our partners may also: (i) collect information directly from your device, such as your IP address, device ID, advertising ID, and information about your browser or operating system; (ii) combine User Information about you received from Prime Publishing with information about you from other sites or services; and (iii) place or recognize a unique cookie on your browser.

If we engage a third-party Processor to Process your User Information, the Processor will be subject to binding contractual obligations to: (i) only Process the User Information in accordance with our prior written instructions; and (ii) use measures to protect the confidentiality and security of the User Information; together with any additional requirements under applicable law.

The Services contain links to other sites or partners whose information practices may be different from ours. You should consult the privacy policy of these third parties to learn how your privacy is protected.

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10. International Transfers of Information

Summary — International Transfers of Information

We may transfer your Personal Information to recipients in other countries. Where we transfer User Information from the European Economic Area ("EEA") to a recipient outside the EEA that is not in an adequate jurisdiction, we do so on the basis of standard contractual clauses.

Because of the international nature of our business, we may need to transfer your User Information within the Prime Publishing group of companies, and to third parties as noted in Section 9 above, in connection with the purposes set out in this Policy. For this reason, we may transfer your User Information to other countries that may have different laws and data protection compliance requirements to those that apply in the country in which you are located.

Where we transfer your Personal Information from the EEA to recipients located outside the EEA who are not in a jurisdiction that has been formally designated by the European Commission as providing an adequate level of protection for Personal Information, we do so on the basis of standard contractual clauses. You may request a copy of the relevant standard contractual clauses using the contact details provided in Section 17 below.

Please note that when you transfer any Personal Information directly to a Company entity established outside the EEA, we are not responsible for that transfer of your Personal Information. We will nevertheless Process your Personal Information, from the point at which we receive the data, in accordance with the provisions of this Privacy Policy.

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11. Data Security

Summary — Data Security

We implement appropriate technical and organizational security measures to protect your User Information. Please ensure that any Personal Information that you send to us is sent securely.

We have implemented appropriate technical and organizational security measures designed to protect your User Information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, and other unlawful or unauthorized forms of Processing, in accordance with applicable law. In certain instances we may use Secure Sockets Layer encryption and/or transfer certain User Information in a non-human readable format to provide protection. However, we cannot guarantee there will not be a breach, and we are not responsible for any breach of security or for the actions of any third parties.

Because the internet is an open system, the transmission of information via the internet is not completely secure. Although we will implement reasonable measures to protect your information, we cannot guarantee the security of your data transmitted to us using the internet. Any such transmission is at your own risk and you are responsible for ensuring that any Personal Information that you send to us are sent securely.

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12. Data Accuracy

Summary — Data Accuracy

We take every reasonable step to ensure that your User Information is kept accurate and up-to-date and are erased or rectified if we become aware of inaccuracies.

We take every reasonable step to ensure that your User Information that we Process is accurate and, where necessary, kept up to date, and any of your User Information that we Process that you inform us is inaccurate (having regard to the purposes for which they are Processed) is erased or rectified.

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13. Data Minimization

Summary — Data Minimization

We take every reasonable step to limit the volume of your User Information that we Process to what is necessary.

We take every reasonable step to ensure that your User Information that we Process is limited to the User Information reasonably necessary in connection with the purposes set out in this Policy or as required to provide you services or access to the Services.

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14. Data Retention

Summary — Data Retention

We take every reasonable step to ensure that your User Information is only retained for as long as they are needed.

We take every reasonable step to ensure that your User Information is only Processed for the minimum period necessary for the purposes set out in this Policy. The criteria for determining the duration for which we will keep your User Information are as follows: we will retain copies of your User Information in a form that permits identification only for as long as is necessary in connection with the purposes set out in this Policy, unless applicable law requires a longer retention period. Unless there is a specific legal requirement for us to keep the information, we plan to retain it for no longer than is necessary to fulfill a legitimate business need.

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15. What Can I Do to Control My Information?

Summary — What Can I Do to Control My Information?

You can directly take steps to change your preferences for newsletters and online behavioral advertising as outlined in this section.

If you are an EU resident, you may have certain rights including: the right not to provide your Personal Information to us; the right of access to your Personal Information; the right to request rectification of inaccuracies; the right to request the erasure, or restriction of Processing, of your Personal Information; the right to object to the Processing of your Personal Information; the right to have your Personal Information transferred to another controller; the right to withdraw consent; and the right to lodge complaints with supervisory authorities. We may require proof of or need to verify your identity before we can give effect to these rights.

You may directly take steps to change your preferences as follows:

Your Newsletter and Email Subscriptions. You can opt out or unsubscribe from a newsletter or other email list at any time by following the instructions at the end of the newsletters or emails you receive. Please allow five to ten business days for changes to take effect. On some Services, member service-related communications are an integral part of such Services to which you subscribe and you may continue to receive emails as part of that particular portion of the Services unless you cancel your account, even if you opt out of the newsletters or email list. If you have provided more than one email address to us, you may continue to be contacted unless you request to unsubscribe each email address you have provided.

Push Notifications. We send you push notifications from time-to-time in order to update you about any events or promotions that we may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level. To ensure you receive proper notifications, we will need to collect certain information about your device such as operating system and user identification information.

Location Based Services. You may opt-out of having your Precise Location Data collected by Prime Publishing at any time by editing the appropriate setting on your mobile device (which is usually located in the Settings area of your device).

OBA. Prime Publishing strives to adhere to the self-regulatory organization principles for the DAA (US), the DAAC (Canada) and the EDAA (EU). Online ads on the Services using Online Data are delivered with the DAA Ad Marker Icon DAA Ad Marker Icon, which helps users understand how their data is being used and provides choices for users who want more control. This icon is usually on each of our web pages and applications where Online Data is collected that will be used for OBA purposes.

The DAA Ad Marker Icon DAA Ad Marker Icon provides information (and links to other information) on online behavioral ads, who is collecting and using your Online Data, how you can opt out and more. If you would prefer that we not collect Online Data that may be used to help determine which advertisements to serve you, opt out by clicking this icon DAA Ad Marker Icon, which can be found on most of our webpages and mobile applications.

  • European Union and Switzerland residents should visit the European DAA by clicking here.
  • Canadian residents should visit the DAA of Canada by clicking here.
  • U.S. residents and residents of all other countries or territories not listed above can click here for the DAA site to learn more about the use of cookies, your opt-out choices, and more.

Cookies and Pixel Tags. You may stop or restrict cookies and pixel tags on your computer or purge cookies from your browser by adjusting your web browser preferences. However, if you "turn off," purge, or disable cookies or pixel tags, although you may still use the Services, you may not be able to use all of the features, functions, or services available on the Services.

California Residents. In accordance with the California Online Privacy Protection Act, we may collect Personal Information about your online activities when you use the Services. While we give our users many avenues to opt out of providing Personal Information, we do not respond to Web browsers' "do not track" signals. California's "Shine the Light" law, Civil Code Section 1798.83, permits our users who are California residents to periodically request and obtain certain information about any Personal Information disclosed to third parties for direct marketing purposes. If you are a California resident and wish to make such a request or if you wish for us to refrain from gathering your Personal Information, please submit your request in writing to the contact details set out in Section 17 below.

EU Residents. GDPR provides certain rights for EU residents. You may decline to share certain information with us, in which case we may not be able to provide some of the features and functionality of the Services. These rights include, in accordance with applicable law, the right to object to or request the restriction of processing of your information, and to request access to, rectification, erasure and portability of your own information. Where we process your information on the basis of your consent, you have the right to withdraw that consent (noting that such withdrawal does not affect the lawfulness of any Processing performed prior to the date on which we receive notice of such withdrawal, and does not prevent the Processing of your Personal Information in reliance upon any other available legal bases). Requests should be submitted by contacting us (using the contact instructions in Section 17 below). If you are an EU resident and have any unresolved privacy concern that we have not addressed satisfactorily after contacting us, you have the right to contact the appropriate EU Supervisory Authority and lodge a complaint.

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16. Terms of Service

Summary — Terms of Service

For more information concerning your use of the Prime Publishing website and application, please see our Terms of Service.

For more information concerning your use of the Prime Publishing websites, please consult the Prime Publishing Terms of Service, which is incorporated by reference into this Privacy Policy. We recommend that you review the Terms of Service regularly, in order to review any changes we might make from time to time.

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17. Contact Details

Summary — Contact Details

You may contact us at the addresses set out below or by emailing privacy@primecp.com

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Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062

If you are an EU resident, you may contact our Data Protection Officer at dpo@primecp.com

If you have any comments, questions or concerns about any of the information in this Policy, or any other issues relating to the Processing of User Information carried out by us, or on our behalf, please contact:

Prime Publishing LLC
Attention: Privacy Department
3400 Dundee Road, Suite 220
Northbrook, IL 60062 USA
privacy@primecp.com

Our Data Protection Officer may be contacted at dpo@primecp.com.

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18. How this Privacy Policy May Change

We may change this Privacy Policy from time to time, and all changes will be effective at the time we post them. If we believe there is a significant change to this Privacy Policy or our data collection and use practices, we will indicate on our websites that our Privacy Policy has changed prior to the change becoming effective. The then-posted version of the Privacy Policy supersedes all prior versions. Your continued access to or use of any of the Services shall be deemed your acceptance of the Privacy Policy.

We urge you to come back to this web page and review this Privacy Policy regularly so that you remain aware of the terms and conditions that apply to you.

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19. List of Prime Affiliates

Below is a representative list of some of the Prime companies that currently may have access to the Information collected from Users on our Services as set forth in this Privacy Policy. We may update this list from time-to-time, so please check back periodically to keep up-to-date.

Ampry Publishing LLC

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